↳ The Product
Spotify is a leading music streaming service that provides users with access to a vast library of songs, albums, and playlists. Users can explore a wide range of genres, create personalized playlists, and discover new music based on their preferences.
↳ The Process
I initiated an in-depth examination of the pain points within the existing Spotify interface by conducting interviews and collecting diverse perspectives. Leveraging insights gathered from Spotify's own research, I formulated several User Personas. Subsequently, I developed user flows featuring innovative features aimed at addressing identified issues. Rigorous testing was conducted to validate these prototypes, ensuring accurate problem-solving. Upon successful validation, I proceeded to craft high-fidelity prototypes.
↳ Project Goals
The goal of this project is to enhance the music discovery experience of Spotify. By utilizing Spotify's world class A.I, I design an experience takes the A.I to it's fullest potential.
↳ My Role
Senior UX/UI Designer, Research, UX/UI Design, Interaction Design, Design System
